Insights
Insights: what we observe in the field
We publish what we measure, with sources and dates, and we update articles when the facts change.
Coming up
Four articles open the section, then a new topic every month. Three articles kept up to date are better than ten published and then left to stagnate.
- Guide · 8 min readOcom Talents · Insights
HR communications agency: how to choose one
What an HR communications agency does, three agency models, seven questions to ask before signing.
Read the article - Analysis · 5 min readOcom Talents · Insights
Employer brand and internal: one agency
Yesterday’s candidate is today’s employee. Why a single agency must hold both sides.
Read the article - Comparison · 4 min readOcom Talents · Insights
HR communications agency or recruitment firm?
The firm presents candidates. The agency makes the company attractive. Who to call, and when.
Read the article - Guide · 5 min readOcom Talents · Insights
HR communications agency for industry
Defence, space, nuclear, energy: what to demand from an agency when the sector is sensitive.
Read the article
Then one a month
- Deskless workers: the half of the workforce that never reads your communications.
- Employee testimonials: the five signs that give away scripted content.
- Do you need a separate careers site?
- Ambassador programme in a sensitive sector: what is possible.
- Employer brand and internal reality: measure the gap rather than guess it.
- Printed internal magazine: why it endures in industry.
- School and university relations: what still works and what no longer does.
- What AI answers when a candidate asks whether you are a good employer.
- Industrial recruitment 2026: volumes fall, tension remains. What that changes for budgets.
- The first eighteen months: why your new hires leave and what is at stake before they arrive.
Editorial rules
- An article deals with one question and states it in its title.
- The answer appears in the first three lines.
- Every figure carries its source and its date.
- No article is published without review by an internal expert.
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