Expertise · Bring to life
Ambassadors: letting those who do the job speak
A message carried by an engineer reaches further than a message carried by the brand, because the candidate wants to know what the work is like and not what the company thinks of itself. But the speaking has to be voluntary, supported and compatible with your confidentiality rules.
What makes a programme last
- Real volunteering, and the right to stop without justification.
- A written framework on what can be said, what cannot, and who validates in case of doubt.
- Support with writing, because most experts have no difficulty thinking but in starting.
- Visible recognition internally, otherwise the programme fizzles out in the third month.
- No obligation to publish and no quotas, which turn ambassadors into extras.
What we deliver
| Service | Content |
|---|---|
| Framework | Speaking charter, validation process, rules by level of sensitivity. |
| Training | Short sessions: finding a subject, writing, publishing, answering comments. |
| Support | Proofreading, subject suggestions, help with visual production. |
| Measurement | Actual reach, contribution to applications, participation over time. |
Our scope
What we do not do
- We do not write under employees’ names in their place.
- We do not set up a programme without a validated confidentiality framework, in sensitive sectors.
How we work
Launch as a project, then light monthly support, which is the condition for the programme’s survival.
Frequently asked questions
Our engineers do not want to publish.
Some do, and a few are enough. The programme fails when it targets everyone; it succeeds when it backs those who already wanted to.
What about the risk of information leaks?
It is handled by a written framework and a validation process, not by a blanket ban, which in any case leaves your employees publishing without rules.
What happens if they leave for a competitor?
They take their audience with them, and that is the price of the programme. It remains far lower than the cost of an employer brand that nobody embodies.
Let’s talk about your project
Describe your situation in a few lines, without sensitive information. We reply within two working days.