Expertise · Attract
Campaigns: reaching those who are not looking
Most good candidates do not read job adverts. Reaching them means being present where they pass for other reasons, with content that talks about their job and not about your company. This is media logic, not classified-ad logic.
The levers we use
- Campaigns targeted by job, by technology and by employment area.
- Job content published continuously, which keeps working long after the campaign ends.
- Trade shows and university careers fairs, where your stand must explain a job and not sell a brand.
- Your engineers speaking out, which reaches people better than any corporate message.
- School and university relations, maintained over time rather than activated in an emergency.
What we deliver
| Service | Content |
|---|---|
| Campaign plan | Objectives by job family, targeting, budget, schedule, indicators. |
| Creative | Messages, visuals, short videos, native formats for each network. |
| Management | Budget trade-offs during the campaign, measurement of the cost per qualified application. |
| Trade shows and schools | Design of the set-up, materials, preparation of the speakers. |
References
Recruitment communications for the French Ministry of the Armed Forces. Trade show set-ups for players in industry, defence and space.
Our scope
What we do not do
- We are not a recruitment firm and we do not present any candidates.
- We do not launch a campaign before the job pages are ready: sending traffic to a weak page wastes the budget.
How we work
As a project for a single campaign, or as annual support with a workload plan for each recruitment period.
Frequently asked questions
What budget for a campaign?
It is determined by the number of positions and the scarcity of the profiles. We cost it after the campaign plan, never before.
Are university careers fairs still worth it?
Yes, provided you talk about the job there and send engineers rather than recruiters alone.
How do you measure?
By the cost per qualified application, not by the volume of applications or by impressions.
Let’s talk about your project
Describe your situation in a few lines, without sensitive information. We reply within two working days.