Expertise · Understand
Employer brand: what is already true at your company
An employer brand is not decided in a committee; it is observed, then put into words. Our work is to find what your employees spontaneously say about their jobs, to check that it is distinctive in your market, and to turn it into a promise that the workplace will not contradict.
Why so many employer promises look alike
Because they are written from the company’s stated values, which are the same everywhere: innovation, excellence, team spirit, purpose. An engineer who reads that on five sites in a row retains nothing.
What really sets an employer apart is more concrete and less flattering: the exact nature of the projects, the level of autonomy, the size of the teams, the time before working on a real subject, what you learn and what you do not do. Nobody copies these, because they are not true next door.
What we deliver
| Service | Content |
|---|---|
| Gap diagnostic | What candidates find, what employees say, a measure of the distance between the two. €2,500 excl. VAT. |
| Employer platform | Promise, proof, what you do not promise, adapted for each job family. |
| Expression territory | Tone, vocabulary, visual principles, testimonial rules. |
| Rollout | Careers site, job adverts, content, trade show materials, support for recruiters. |
References
Employer brand communication kit for in’li. Recruitment communications for the French Ministry of the Armed Forces. CNES Talents panel at the Paris Air Show.
Our scope
What we do not do
- We do not write a promise that the diagnostic contradicts. In that case, the work first addresses the gap.
- We do not produce scripted testimonials or written portraits in place of the employee.
- We do not guarantee any ranking in employer league tables.
How we work
As a project on a quote after the diagnostic, or as ongoing support on a fees basis.
Frequently asked questions
How long does an employer platform take?
Six to ten weeks, depending on the number of job families and the availability of the employees we need to interview.
Do we need to interview employees?
Yes, and it is non-negotiable. An employer promise written without them is a communicator’s promise, and it falls apart at the first job interview.
What if our employees say bad things about us?
Then you hear it from us rather than from a review site, and you have the choice to act. That is the purpose of the diagnostic.
Let’s talk about your project
Describe your situation in a few lines, without sensitive information. We reply within two working days.