Expertise · Attract

Employer reputation: what AI says about you

A candidate hesitating between two employers now puts the question to an assistant, which writes an answer drawing on two to seven sources. Those sources are rarely your careers site: they are review sites, forums and articles. Knowing what comes out of them has become a prerequisite.

What we measure

  • Twenty questions asked as a candidate in your sector would ask them, across five engines, in a logged-out, time-stamped session.
  • The sources these engines cite about you, and how old they are.
  • What is said about your direct competitors on the same questions.
  • The gap between these answers and the promise your careers site carries.

What we do next

ServiceContent
SurveyOverview of the answers obtained, sources cited, competitive comparison.
Editorial correctionJob pages and content that give the engines an accurate, dated and attributable source.
Technical correctionStructured data, crawler access, consistency of the employer entity across the whole web.
MonitoringQuarterly survey and measurement of change.

Our scope

What we do not do

  • No agency can guarantee what a model will answer, and one that promises it is making it up.
  • We do not make a negative review disappear: we produce a better and more recent source.
  • The timeframe for a measurable and stable effect is three to six months.

How we work

Included in the Employer gap diagnostic at €2,500 excl. VAT, then correction by the project or quarterly monitoring.

Frequently asked questions

Can a review be removed?

Rarely, and it is not the right battle. A model favours recent, detailed sources: producing better works better than trying to erase.

Should we block AI crawlers?

That would remove you from the answers without stopping review sites from appearing in them in your place.

Who owns this topic internally?

No one, most often. It falls between communications, human resources and marketing, which explains why it is dealt with nowhere.

Let’s talk about your project

Describe your situation in a few lines, without sensitive information. We reply within two working days.

Contact us